Apple's First Touchscreen MacBook Coming Late 2026 with OLED and M5 Pro/Max

Executive Briefing

• Bloomberg's Mark Gurman reports Apple will launch its first touchscreen MacBook between late 2026 and early 2027
• Reverses Steve Jobs' 2010 stance calling touchscreen laptops 'ergonomically terrible,' marking a historic Mac shift
• Skips M6 Pro and M6 Max entirely, launching on already-proven M5 Pro and M5 Max chips instead
• Introduces OLED display and Dynamic Island to the Mac lineup for the first time
• Targets premium creative professionals competing against Microsoft Surface Laptop Studio and high-end Windows convertibles
• Pricing expected to significantly exceed current M5 Max MacBook Pro starting price of over $3,000