Backrooms Hits $100M in Under a Week, Becomes A24's Top Domestic Grosser
Executive Briefing
- Surpasses $100 million domestically in under a week after an $81 million opening weekend
- Becomes A24's highest-grossing domestic film ever, overtaking Marty Supreme
- Produced at roughly $10 million budget, exemplifying low-risk, high-reward studio strategy
- Built on Kane Parsons' viral YouTube video, which itself has around 81 million views
- Analysts project $200 million domestic total as film maintains strong word of mouth
- Faces stiff competition in week two from Scary Movie, Masters of the Universe, and upcoming blockbusters
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