Ford Plans $30,000 Electric Truck Launch for 2027

Executive Briefing

• Announces affordable EV truck targeting the $30,000 price point, significantly undercutting current electric truck competition
• Builds on Ford's Universal EV Platform, designed to streamline production and reduce manufacturing costs
• Targets mainstream truck buyers priced out of current EVs like the F-150 Lightning
• Signals Ford's strategy to compete in the mass-market electric vehicle segment by 2027