Fujifilm Marks QuickSnap's 40th Anniversary With Black-and-White and Waterproof Models

Executive Briefing

• Launches two new disposable cameras — a black-and-white ISO 400 model and a waterproof Active version — arriving fall 2026
• Prices start at $22.90, keeping the premium over the existing Flash 400 minimal for specialty features
• Both cameras use C-41 chemistry, enabling easy processing at standard drugstore photo labs
• Targets Gen Z film revival trend; Fujifilm reports over 1.7 billion QuickSnap units sold since 1986
• Active model is waterproof to 33 feet with ISO 800 film; Black and White includes a 10-foot-range flash