Meta Smart Glasses Sales Double as Samsung and Google Prepare to Compete
Source: https://www.androidpolice.com/meta-smart-glasses-are-having-a-huge-moment-but-competition-is-coming
Executive Briefing
- Reports EssilorLuxottica sales of AI smart glasses doubled between April and June 2026, driving 8.7% overall revenue growth
- Expands Meta Glasses range under its own branding, manufactured outside Ray-Ban and Oakley facilities
- Leverages World Cup 2026 and T100 Triathlon partnerships to boost Oakley Meta Vanguard visibility among athletes
- Faces incoming competition from Samsung and Google, partnering with Gentle Monster and Warby Parker on rival smart glasses
- Differentiates from niche competitors like Even Realities G2, which lack cameras and rely on in-lens displays
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