Microsoft Copilot Adopted by Less Than 4.5% of M365 Commercial Users

Executive Briefing

• Reveals only 20M paid Copilot seats exist among 450M+ commercial Microsoft 365 subscribers
• Shows weekly active usage among licensed seats sits at just 20-30%, equating to ~1% of total M365 base
• Confirms Microsoft raised M365 prices anyway, with Business Basic up 17% and Standard up 12%
• Acknowledges the gap by allowing users to hide Copilot buttons and uninstall the Windows app
• Highlights mass seat purchases during AI rollouts rarely translate to consistent employee adoption