Netflix Now Requires Unique Email Address for Each Profile Starting June 15

Executive Briefing

• Requires each Netflix profile within a household to link a unique email address for verification
• Frames the change as enabling easier sign-in and personalized suggestions, but targets password sharing
• Kids profiles are exempt, as Netflix prohibits direct sign-in access for children's accounts
• Complicates multi-profile workarounds where users maintain separate algorithm feeds for different genres
• Netflix confirmed the rollout began June 15; users can manage profiles via Account settings