Tesla Launches Summer Lifestyle Collection Including $595 Model Y Trunk Fridge

Executive Briefing

• Releases summer gear lineup featuring a $595 refrigerator designed to fit the Model Y trunk
• Expands collection to include canopies and air mattresses targeting outdoor lifestyle consumers
• Signals Tesla's push into branded accessories as competition from lifestyle-focused EVs intensifies
• Reflects broader EV industry trend of automakers monetizing owner ecosystems beyond vehicle sales