Used iPhones Gain Appeal as Apple Warns Price Hikes Are Unavoidable

Executive Briefing

• Signals Apple CEO Tim Cook confirming price increases are coming, likely hitting Pro models hardest
• Highlights iOS 27 CPU scheduler improvements extending support to older devices like iPhone 11
• Notes battery replacements cost $30 less on older iPhones, amplifying savings from buying used
• Shows Back Market sales spiked after Cook's price warning, reflecting growing consumer demand for refurbished devices
• Cautions used market prices typically rise 3–6 months after new-device increases, so acting now saves more