Version History Podcast Traces Roomba's Rise and iRobot's Missed Opportunities

Executive Briefing

• Explores how iRobot spent nearly a decade developing Roomba before it became a consumer phenomenon
• Features iRobot co-founder Colin Angle revealing the company originally sought to build any viable robot business
• Highlights surprising factors behind Roomba's mass adoption, including users emotionally bonding with and naming their devices
• Examines the broader robot vacuum market Roomba created and why iRobot ultimately failed to dominate it