Wix-owned Base44 launches proprietary AI model to build defensibility

Executive Briefing

• Launches Base1 LLM trained on tens of millions of real user interactions to reduce reliance on frontier models
• Targets improvements in latency, cost, and efficiency over external models like Anthropic's Claude Opus
• Grew ARR from $100M to $150M in two months, though still trails rival Lovable's $500M ARR
• Positions itself as the only vertically integrated vibe-coding platform owning distribution, data, and infrastructure
• Faces competitive pressure from frontier labs like Anthropic and xAI entering the app-creation space directly