X Launches Live Studio Streaming Hub, Pledges $1M in Creator Payouts

Executive Briefing

• Launches Live Studio inside Creator Studio, offering stream controls, scheduling, and real-time analytics for live broadcasts
• Allocates $1 million to creators who go live in the upcoming payout cycle, with distribution criteria still unspecified
• Restricts live streaming access to X Premium subscribers, starting at $3/month, limiting creator participation
• Raises transparency concerns as payout metrics remain unclear compared to established rivals like Twitch
• Notes X's history of high-profile stream crashes, adding reliability risk for creators considering the platform