X Targets Meta Employees With Hiring Push, Pledges to Beat Snack Perks

Executive Briefing

• Recruits Meta staff directly, promising to exceed any snack budget Meta offers as a retention perk
• Meta announced kitchen upgrades and improved snacks to boost employee morale amid internal dissatisfaction
• X's move signals intensifying Silicon Valley talent competition between Elon Musk and Mark Zuckerberg
• Framing Meta workers as 'neglected,' X positions itself as a more rewarding workplace alternative