Meta Launches AI Business Agent Globally on WhatsApp with Token-Based Pricing

Executive Briefing

• Expands Meta Business Agent worldwide after two years of testing in India and Mexico
• Enables businesses to handle customer queries, book appointments, qualify leads, and recommend products
• Extends availability to Instagram DMs with daily briefing and overnight chat summary features planned
• Plans enterprise platform integrating with Shopify, Zendesk, and Shopee for custom agent creation
• Charges businesses via WhatsApp Business Premium tiers; large businesses pay per token consumed